Precision.
Trust.
Execution.
Fraction is a sports capital firm helping athletes, coaches, teams, and brands grow through sharper strategy and measurable results.
What We Do
Built for the
work that matters.
NBA
Representing and advising players at the NBA and G League levels, including contract negotiation, career strategy, team fit evaluation, and long- term financial positioning.
NIL
Structuring and negotiating Name, Image, and Likeness opportunities with a focus on long-term brand equity, contract optimization, and sustainable athlete growth.
Player Development
Designing individualized development plans that integrate skill progression, performance analytics, and professional readiness to maximize on-court impact.
FIBA
Advising players and partners in international basketball markets, including contract navigation, league placement strategy, and global positioning.
Marketing
Building athlete and organizational brands through positioning strategy, partnership alignment, and targeted campaign execution.
Analytics
Leveraging performance data, market intelligence, and financial modeling to inform smarter decisions on and off the court.
Our Work
Trusted by
leading brands.
About
A firm built on
trust.
Fraction is dedicated to delivering elite strategy and execution to its clients.
We operate at the intersection of sports and business — bringing care and dedication to every client regardless of size.
Contact
contact@fractionllc.com