Advisory
& Coaching.

About

A firm built on
trust.

Fraction is dedicated to delivering elite service and strategy to its clients.

Operating at the intersection of sports and business — guided by relentless execution.

What We Do

Areas of focus.

01

Advisory

Strategic career guidance.

02

Coaching

On-court development.

03

Marketing

Brand partnerships.

04

Player Development

Performance training.

05

Analytics

Data and valuation.

06

Deal Structuring

Contracts and capital.

Our Work

Trusted by
leading brands.

NBPA
NBA
FIBA
Alabama
NBA
Ohio State
Illinois
McDonald's
USC
Virginia
AT&T
Washington
Vanderbilt
Lehigh
SKIMS
Smoothie King
Clemson
UCF
Minnesota
Texas
Topps
NBPA
NBA
FIBA
Alabama
NBA
Ohio State
Illinois
McDonald's
USC
Virginia
AT&T
Washington
Vanderbilt
Lehigh
SKIMS
Smoothie King
Clemson
UCF
Minnesota
Texas
Topps