Precision.
Trust.
Execution.

Fraction is a sports advisory firm helping athletes, coaches, teams, and brands reach their goals.

What We Do

Built for the
work that matters.

01

NBA

Representing players at the NBA level, prioritizing fit while maximizing opportunity for success.

02

NIL

Contract negotiations for athletes at the Prep, Grassroots, and NCAA levels.

03

Player Development

Coaching and tools to maximize athlete performance.

04

FIBA

Partnered opportunities for players across international markets.

05

Marketing

Mutually aligned partnerships between athletes and brands.

06

Analytics

Leveraged data for valuation on and off the court.

Our Work

Trusted by
leading brands.

NBPA
NBA
FIBA
Alabama
NBA
Ohio State
Illinois
McDonald's
USC
Virginia
AT&T
Washington
Vanderbilt
Lehigh
SKIMS
Smoothie King
Clemson
UCF
Minnesota
Texas
Topps
NBPA
NBA
FIBA
Alabama
NBA
Ohio State
Illinois
McDonald's
USC
Virginia
AT&T
Washington
Vanderbilt
Lehigh
SKIMS
Smoothie King
Clemson
UCF
Minnesota
Texas
Topps

About

A firm built on
trust.

Fraction is dedicated to delivering elite service and strategy to its clients.

Operating at the intersection of sports and business — guided by relentless execution.